99 Giving Day

The highlight of the Tencent Foundation’s charity efforts is the annual “99 Giving Day” campaign held in September, during which Tencent matches any donations made by the public via its online platform. In 2018, the Foundation donated RMB300 million throughout the campaign, of which 35.2% for education initiatives, 34.5% for medical care, 26.1% for poverty relief and the remaining 4.2% was allocated to environmental protection initiatives and others.